A place for those with a love of beer to come and discuss their beer travels, either physically or through the bottle.
Sunday, September 2, 2012
Craft Beer Bottle Sizes
As I have said in other posts, I like to drink beer. I also keep a beer cellar in which I store and age some higher alcohol and sour beers to let them mature. I have a bone to pick with craft brewers and it is Bottle Sizes.
Recently I decided that I was going to break into my cellar. When I started to look through my selection I ended up not opening anything. The problem I faced was most of the beer in my cellar are high alcohol and/or in 22 ounce or 750 ml bottles. I understand that craft brewers feel like they need to differentiate themselves. A lot of breweries view the large format releases as a way to do this, but I seldom want to drink 22oz of a high abv beer. I do however enjoy drinking 6-12 ounces of those beers.
There are a few breweries that have been successful in making their beers stand out and appear special. Goose Island, for one, releases four of their "Vintage Ale" series beers in 4 packs. The packaging makes these beers look special.
Also Rogue releases some of their beers in small 6.4 ounce bottles. That format defiantly stands out on the shelf. I will also mention Dogfish Head because they bottle their super high abv beers (120 Minute IPA and World Wide Stout) in 12 oz bottles. I will share one of these 12 oz bottles with someone else, if they were packaged in bombers or 750's I would be hard pressed to find a reason to open them.
Bottom line is that if you make a great and interesting beer then craft beer drinkers will not only buy it, but seek it out.
Cheers
~ Ben
Labels:
beer,
Beer Cellar
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